The Role of Audio Advertising in Your Marketing Strategy
Our world is overwhelmed by information. We receive information in many ways: through what we hear, through what we see, through what we touch and feel, try and even smell. Big amount of information comes to us through our ears. So audio plays a big role in the life of a person in our society.
Correctly composed audio and visual advertising can capture a great part of the consumer market. Good audio advertising can become an effective mean of marketing strategy.
What is an audio advertising?
To answer the question what is audio advertising one just have to look around. Digital audio adverts are all around us. Radio, Internet, music charts, shops, malls, transport, places of public gathering – everywhere you can hear product or service, sometimes even idea ads.
So audio adverts those that are made of sound only, no pictures, movies or visual action. It is that kind of commercial information that is coming to us only through ears.
Why is audio advertising important?
How to create audio ads and implement in you marketing strategy?
We face audio advertisement in mobile and in song variations. All these are different audio advertising solutions that help to convey information in the best way.
In creating an ad it’s very important to understand few things:
- What exactly are you promoting (product, service, idea, person or something else) and focus on that particular thing
- Who are your customers or target audience, what category of people you want to reach or attract with this informati
- How much money and resources you are ready to spend for this ad (it will define who will be involved in making the ad)
- Where to locate the ad (it depends much on your target auditorium).
Answering these few questions will help to have more clear idea of what to do next. As soon as answers are ready, move on to the text of an ad.
Audio ads have a positive side for those people who have very little time to read. They can hear beats of audio advertisements while going to work, traveling to their destination or spending time with their family.
Hearing of audio information is saving your time, eyes and energy. Since audio marketing walked into our reality, perception of the information has changed. Our ears became tuned to receive needed data not through reading only.
Especially now when so many people do their work in remote mode they spend so much time looking at the screen. They are looking for ways to minimize watching and replace it with rather hearing, sometimes even passive hearing. That’s where audio advertising shows its benefits.
What to consider when choosing music for your ad
There are many different aspects in audio advertising production that should be considered in the process. Choice of phrasing and background music, volume and intensity, length and mood – all this plays big role in audio ads marketing. Music of audio advertisement in background might make information pop out or become dull. When picking a background music it is necessary to go through many different options and see what is giving you needed effect. It’s also good to ask opinion of few people when you have ready-made product and to see what is their reaction. That helps to understand can it be left as it is or some improvements should be made.
Music in this case is not the most important part of a process but it is one of the things that might bring your audio ads to success or to fail.
Another very important issue is that use of music should be certified. Every music track has author, it means that it is copyrighted. So to use music legally for commercial purposes it should be paid for. If specialists in this sphere are helping in making audio ad they will pay attention to this.
Branding by audio advertisement
We can call something a brand when large amount of people have clear and stable association with a particular product. Audio ad can be easily involved in the general process of branding. You can turn for professional help in audio branding guidelines and services. Here you will get good experience in promoting your service, company or product.
Text and music in audio branding are crucial. It should be pleasant for hearing, easily remembered and attractive. Remember the world-known brands and try to understand what exactly attracts you in those. It might be nice jingle, or simple but fun motto. This exercise will help to understand what you are looking for.
Same brand may have many audio adverts tracks with differed texts but same jingle and it makes it prominent. Or the opposite story – same slogan but different jingles. It’s all up to you.
As was mentioned above music with legal rights might help in creating personal brand. If you bought exact music track for your product and reserved it only for you – that might become so called “face” of only your product. From this moment music will be associated with this particular product or service that was mentioned in the ad.
Conclusion
After reading it all we can say that using of audio adverts can help making marketing much more effective. That’s a great tool to bring your product or service to a totally new level.
It’s not a bad thing to come for help of professional in making audio advertisement, because people with knowledge and practical experience are capable of fulfilling the task and reaching the goal.
Let the journey into the world of audio advertisement unroll for you!
