Any entrepreneur, PR specialist and business promoter knows about the importance of brand visualization and its presentation to the leads (via website, social media, billboard posters, TV advertisements, etc.). However, not everyone considers the audio component.
The psychology of different people works in different ways, and if some perceive information and make decisions focusing on visual elements, others make it based on audio. This can be compared to the information perception during training and learning: for someone it is enough to see a text or a diagram just once to remember, while someone needs to listen the material through records or live.
Another example: when you turn to someone with a request, sometimes one gesture of crossed arms at the chest is not enough, you need to choose words that “catch” your interlocutor.
Hence, brands cannot pass up the opportunity of branding through audio, in particular, an audio logo. Perhaps it will help you to win the souls of your leads and even turn them into loyal customers.
Audio logo is an audio track in a few seconds that appears along with your logo on visual media (gadgets, TV, billboards) or independently on audio media (radio, voice acting). The audio logo, like the graphic logo, is unique to each brand and represents the manufacturer’s trademark. It can be just a music track without voice accompaniment, with voice accompaniment, speech without music, technical sound effect or a set of sounds of nature and human life.
With the advent of digital audio logos, creators and designers have a great opportunity to produce a lot of samples in a short time, and brand owners can reduce the budget for creating a key branding element.
If you’re still asking, if sound logo is important for branding, stop hesitate, because the answer is absolutely, yes.
A well-chosen sound effect associated with your brand / product / service creates a strong emotional response from the user / listener / viewer. Neural circuits are capable of creating the effect of imposing a melody / speech (remember how you unconsciously sang a song that you hardly liked, but you could not get rid of).
The creative sound logo design works on the same principle. Later, we will provide examples of the most famous and successful audio logos that have become classics in the short sound effects industry.
Audio logo design can also help to create value for your brand for consumers with vision problems. It will be easier (sometimes the best) for them to perceive the sound of your brand rather than the graphics.
Digital sound logo are used for promotion in the marketing and advertising strategy of the brand on various platforms: advertising in social media, advertising on radio and TV, on billboards, in videos (that of influencers, subscribers, business promoters, brand ambassadors), as well as voice acting and / or background to films, cartoons and all kinds of creative works in which the product is used or which are a product themselves (more on this below as well).
Now we come to the highly anticipated part of our post that we linked to earlier. Here are some of the most famous and successful sound logo examples in the branding history. So, let’s start with no introductions.
The list goes on and on: Windows, Apple, Samsung, Old Spice, and all kind of brand “business cards” you can memorize by auditory are great audio logo examples.
The process of creating an audio brand logo can be roughly divided into three stages:
Avoid using harsh repulsive noisy sounds or destructive reminders such as crash sounds, screams, fear, depression, and any other negative sound, even if you are an accident insurance company or a criminal rescue service.
Sometimes you should know how to use the audio on logos. For example, if you want to add sound to your animation logo. Here you can use online services or software, which will help to combine two elements – animation/graphic design and audio – into one.
It depends on whether you create an audio logo on your own or hire a sound logo maker.
Creating an audio brand logo is a must-to-do if you plan to go global and win more and more new customers, while maintaining the level of retention of the existing audience. The likelihood that your brand will be noticed if you are a startup and have a well-chosen sound logo that matches your brand style is much higher than if you do not use it.
The choice between studio record with further digital conversion and the audio engineer process logo depends on your budget and your desire to convey the “authentic” and “natural” quality of your brand to consumers.
If you’re still in doubt about how to create a music logo and not sure will you can to do it yourself, contact with our audio branding service for an expert advice and partnership.